Kingsley Jasi didn't wait for an extension officer. He sent a photo instead.
Chiradzulu, Malawi · Kingsley Jasi
Published July 12, 2026
With roughly one agricultural extension officer for every 3,000 farmers in Malawi, a WhatsApp chatbot in Chichewa answered the question no one was coming to answer.
The story
The person and the place
Kingsley Jasi raises corn and beans on his two-acre farm in Chiradzulu, Malawi.
The problem Kingsley cared about
Worms were eating his corn. He reached for his usual insecticide and it made things worse. Malawi has roughly one agricultural extension officer for every 3,000 farmers, by the Ministry of Agriculture's own count, so expert help wasn't coming anytime soon.
The agency moment
Instead of guessing again, Jasi took a photo of the damage and messaged it to Ulangizi, a WhatsApp chatbot that answers farming questions in Chichewa. The tool was built by the nonprofit Opportunity International on government guidelines and traditional know-how.
What changed
Ulangizi recommended a different insecticide, and it worked. "After following its recommendation, the worms were completely eliminated," Jasi said. "Since then, I have relied solely on the chatbot's guidance." The tool is honest about where it falls short, too: reporting on Ulangizi found it "can sometimes generate false answers and get confused by new questions," and it isn't always right. That kind of candor is rare in a farming tool.
The move worth copying
He didn't wait for someone to drive out with a manual. He took a photo and asked. Photograph the problem and ask. He had no specialist, just a phone and a plain question, and it was enough to save the crop.
"After following its recommendation, the worms were completely eliminated." — Kingsley Jasi, farmer, Chiradzulu, Malawi, to Rest of World
Verified sources
Sources
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Sources last verified August 13, 2026.